What Growth is not
Because the word is used everywhere, and rarely for the same thing.
What makes it work
It is not a follow-up tool
Following up with your clients is one possible action among others, never the subject.
It is not a content generator
Producing a piece of copy does not tell you whether it should have been produced, or for whom.
It is not a statistics dashboard
A number on a screen only becomes useful if it leads to a decision.
It is not another CRM
Your client records already exist in Dolirah. Growth builds on them, it does not replace them.
